Through Mischa, they also appeal to the young and trendy. These ad campaigns really makes me want to go out and buy this trench coat (unfortunately, the site says it is not available for sale. Why do they even bother to shoot this if its not even available sale??). . .
Even Eva Longoria- who always looks so chic and elegant- looks cheap wearing this Bebe top on the cover of this month's Cosmopolitan.
So kudos to Bebe's marketing and web design team, and to those in the Bebe design and store concept team- a little revamping is in order.The products have to FIT the image!